At Club Coffee, in my role as Chief Innovation Officer, Pearl supported the launch of the award winning PurPod100, the world’s first compostable coffee pod. Pearl led our product testing and brand positioning research with consumers. I would highly recommend Pearl Strategy for innovation strategy and pipeline development projects where deep consumer understanding and insights are critical.

I have had the pleasure of working with Pearl Innovation & Strategy Design Inc. on several projects while working at both Tim Hortons and Bacardi. During my tenure at Tim Hortons, Pearl was our lead Innovation research and consultancy firm managing many strategic innovation projects including our Lunch Re-positioning, Food & Beverage Concept validation, Innovation Consumer Sensory Validation, Competitive Validations and Consumer Ethnography studies. Pearl’s work was invaluable in helping Tim Hortons re-establish itself as a Lunch destination for Canadians, surpassing McDonalds as #1 for Lunch.

We engaged John and Susan to work with us on a project that we had identified as an opportunity over the last few months. The Pearl group have consistently exceeded expectations by always being prepared, organized and providing thought leadership at each intersection of the project. would recommend working with Pearl Group for any projects that are in consideration.

We could not have built our industry leading multicultural business without the great work of Pearl Strategy and Innovation Design. Throughout the research and strategy building process, the Pearl team truly acted as a fully engaged extension of our organization. They were keen on delving deep into the consumer mindset to find real actionable insights, while providing us with unparalleled client service.

Whether it was regarding the formulation of our strategic imperatives or helping us with our internal pitch to leadership, the team were there for us as true partners every step of the way. I look forward to seeing the culmination of more of Pearl’s great strategy work in the marketplace.

I highly recommend Pearl Strategy for any consumer-centric company interested in uncovering meaningful insights. The Pearl team not only confirmed high potential areas for our clients new product(s) and brand but also uncovered additional opportunities to incorporate in our creative strategy insights.

Their experience launching new products, and ability to connect human insights to business opportunities provided invaluable counsel & input from initial research brief to debrief.