Insights 2020-01-17T06:31:27+00:00

We help companies grow with deep human understanding.

Our solutions include:

Qualitative Focus Groups (in person or online)



Bulletin Boards

Large scale online focus group

Various Quantitative – U&A, Turf, Concept

Contact: Susan Weaver, Managing Director at or call 416.908.2446

Download the Health & Wellness Study

We surveyed 1000 Canadians across the country to understand their health & wellness attitudes and behaviours.

Our Client Projects



  • Delivered an ethnic portfolio strategy.

Business Challenge

  • Clorox identified Chinese and South Asians as potential areas for growth but needed a strategy roadmap and plans.


  • Leveraging qualitative focus groups and ethnography in Toronto and Vancouver, we developed a portfolio strategy, consumer target profiles and brand positioning for the Chinese and South Asian consumer segments.


  • Clorox has launched a number of initiatives against both targets including: innovation, communication and promotion.


  • Created a marketing strategy and plan.

Business Challenge

  • Elte introduced a new retail concept for a younger co-hort Elte Mkt. A year after launch, they wanted to accelerate the rate of growth with a more targeted and effective marketing strategy and plan.


  • Using retail intercept interviews, we profiled the consumer, assessed performance of the new retail concept and identified marketing and sales opportunities along the customer journey.


  • Provided a consumer segmentation that identified their priority target customer, brand positioning, media priorities and opportunities to enhance the in-store experience.


At Club Coffee, in my role as Chief Innovation Officer, Pearl supported the launch of the award winning PurPod100, the world’s first compostable coffee pod. Pearl led our product testing and brand positioning research with consumers. I would highly recommend Pearl Strategy for innovation strategy and pipeline development projects where deep consumer understanding and insights are critical.
Club Coffee
I have had the pleasure of working with Pearl Innovation & Strategy Design Inc. on several projects while working at both Tim Hortons and Bacardi. During my tenure at Tim Hortons, Pearl was our lead Innovation research and consultancy firm managing many strategic innovation projects including our Lunch Re-positioning, Food & Beverage Concept validation, Innovation Consumer Sensory Validation, Competitive Validations and Consumer Ethnography studies. Pearl’s work was invaluable in helping Tim Hortons re-establish itself as a Lunch destination for Canadians, surpassing McDonalds as #1 for Lunch.
Sherry, Senior Commercial & Marketing Manager
We engaged John and Susan to work with us on a project that we had identified as an opportunity over the last few months. The Pearl group have consistently exceeded expectations by always being prepared, organized and providing thought leadership at each intersection of the project. would recommend working with Pearl Group for any projects that are in consideration.
Siew Tan, Senior Commercial & Marketing Manager
We could not have built our industry leading multicultural business without the great work of Pearl Strategy and Innovation Design. Throughout the research and strategy building process, the Pearl team truly acted as a fully engaged extension of our organization. They were keen on delving deep into the consumer mindset to find real actionable insights, while providing us with unparalleled client service.

Whether it was regarding the formulation of our strategic imperatives or helping us with our internal pitch to leadership, the team were there for us as true partners every step of the way. I look forward to seeing the culmination of more of Pearl’s great strategy work in the marketplace.

National Shopper Marketing and Multicultural Brand Strategy
I highly recommend Pearl Strategy for any consumer-centric company interested in uncovering meaningful insights. The Pearl team not only confirmed high potential areas for our clients new product(s) and brand but also uncovered additional opportunities to incorporate in our creative strategy insights.

Their experience launching new products, and ability to connect human insights to business opportunities provided invaluable counsel & input from initial research brief to debrief.

Account Director


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