From Commodity to Superfood – Lessons Learned from how Pulses made a Strategy Pivot

If you have been following the meteoric rise of Beyond Meat, you may have read the recent Financial Post article, Pulse of the nation: How Beyond Meat could turn this humble pea into Canada’s new gold. What you may not know is the backstory of how the Pulse industry positioned itself to become a key ingredient in Beyond Meat’s mission to create The Future of Protein® In 2012, Pulse Canada ap [...]

2019-07-10T10:19:09+00:00 Innovation, Strategy|

Introduction to Design Sprints

You’ve heard about Design Sprints but you don’t actually know what they are and how to perform them. Find below an introduction to Design Sprints What is a Design Sprint? Design Sprints are a way to solve problems quickly, without having to build or launch a product or service. Originally created by Google Ventures  the Design Sprint framework is based on the principles of Design Thinking. The [...]

2019-06-26T06:12:31+00:00 Innovation, Strategy|

Pearl Strategy’s Key Takeaways from the AMA CMO Event

Pearl attended the AMA Annual CMO Series event yesterday and here are our Top 5 Takeaways from the informative CMO panel discussion: Great marketers are great problem solvers The most disruptive brands are obsessed with addressing customer needs and pain points. They leverage data and insights to define a relevant customer problem to solve.     Customer trust is table stakes Customer [...]

2019-06-14T09:57:05+00:00 Innovation, Strategy|

Pearl’s Top 3 Consumer Trend Picks Relating to Health & Wellness

Euromonitor recently released their 2019 Global Consumer Trends Report. Below we will review our top 3 picks and integrate them with insights from our 2019 Health & Wellness in Canada study. You can download the 2019 Health & Wellness in Canada study here. Growing Focus on Mental Well-being In Euromonitor’s global study, over 60% of respondents included mental well-being in their defini [...]

2019 Health and Wellness Study

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food, beverages and OTC products. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and attitudes. Downloa [...]

2019-05-29T22:08:42+00:00 Health & Wellness|

National Cannabis Study

The cannabis space is heating up and growing in Canada. To keep you informed on how the cannabis market is evolving, we summarized some key insights from the Q1 2019 StatsCan survey. If you're playing to win in cannabis, contact Susan Weaver at Sign up for the infographic below: * indicates required Email Address * First Name Last Name   [...]

2019-05-28T16:22:04+00:00 Health & Wellness|

Adapting Your Innovation Strategy To The E-Commerce Reality

More and more shoppers are doing their purchasing both in-store and online channels and they are not mutually exclusive. Online food shopping, in particular, is still at the early stages in Canada, but definitely growing. Growth in technology is helping to move along adoption. Your organization needs to win online and in-store. Consider online as a way to “test and learn” before launching into [...]

2019-05-22T11:14:03+00:00 Innovation, Strategy|

Pearl’s Top Picks from SIAL 2019

Pearl attended the 2019 SIAL Tradeshow in Toronto on May 1st and 2nd to check out the new products entering the market and to understand food and beverage trends. Below are Pearl’s top innovation themes and product picks from this year’s show. 1. Keto Friendly The Keto diet has been on the rise with a demand for keto-friendly products replacing carb heavy every favourites like bread and cra [...]

2019-05-22T10:04:00+00:00 Health & Wellness|