Home Pearl Strategy 2019-03-08T14:20:23+00:00
We help ambitious, brand and consumer centric organizations succeed by providing clear strategies, innovation and insights.

HOW WE DO IT

STRATEGY

We help ambitious companies grow their brands with clear strategic direction.

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INNOVATION

We help ambitious companies grow with sustainable innovation.

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INSIGHTS

We help ambitious companies grow with deep human understanding.

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WHY WE ARE DIFFERENT

We invest the time to understand your market, customer and business. We look at every business and brand challenge with diverse and fresh perspectives.

OUR VALUES

We are trusted partners empowered by you to create and innovate strategic solutions.

We are accountable and take responsibility to provide the best solutions.

We are empathetic to your business challenges having “walked in your shoes.”

We are passionate about what we do and how we do it.

We are always seeking new ways of doing things and have a growth mindset.

WHO WE ARE

SUSAN WEAVER

MANAGING DIRECTOR STRATEGY & INNOVATION

Susan has a strong passion for strategy and ideas and has a reputation for making things happen. Susan leads innovation at Pearl and is a Riva trained moderator, ICA trained facilitator and is trained in Business Design from Rotman School of Business.

Before starting Pearl Susan built her strategy and innovation expertise in sales, marketing and innovation roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s.

JOHN CHAN

MANAGING DIRECTOR STRATEGY & INSIGHTS

John is a big picture thinker with a side order of analytics. He brings over 20 years of diverse business building experience from Tier 1 CPG companies in the areas of sales, marketing, innovation, insights and strategic planning.

John built his strategic acumen in his roles at Cadbury, Frito Lay and Kellogg’s by leveraging his unique ability to make complex issues simple. He is an experienced moderator and ethnographer.

Our diverse and talented team of insight, innovation and branding experts collaboratively help organizations discover new opportunities for growth.

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OUR RECENT BLOGS

Picking a Lane in Innovation READ MORE

Pearl’s Top 5 Trend Picks For 2019. READ MORE

Increasing Clarity, Confidence and Commitment to Strategic Choices. READ MORE

7 Emerging Food Trends Among Different Age Groups. READ MORE

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