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So far pearlstrategy has created 87 blog entries.

Part 1 – QSR Chicken Sandwiches: The Face Off

Chicken sandwiches have been in the news lately, with the hype of Popeye’s offering in the U.S. and the launch of the first Chik-fil-a location in Canada. Our team of tasters tried 6 of the most popular chicken sandwiches at quick service restaurants in Toronto, and here is what they thought. This is the 1st blog of a two part series. McDonald’s – Mc Chicken - $5.99   The Mc Chicken sandwi [...]

2019-10-16T12:19:37+00:00 Innovation, Strategy|

The Tools and Techniques of Design Thinking

Design Thinking, simply put, is a “human centered” methodology or approach to innovation. At its very core it is about developing empathy for the end user of a product or service so you understand them and designing a solution that will solve a problem. Anyone can do Design Thinking. Here are some of the tools and techniques to help get you started. Photo Elicitation Select your target group. A [...]

Cannabis Innovation Through Technology

There are many ways technology is bringing innovation to the cannabis market, ranging from the extraction and measurement of active ingredients, to recipe development of new food and beverage products. We explored some of the innovative technology applications taking place in cannabis and summarized them below: Customisation In the future, cannabis product ratios could be altered to meet partic [...]

Pearl’s Top Picks from CHFA East Show

Pearl reviewed the vendors in attendance at the Canadian Health Food Association Eastern Tradeshow held on Sept 12-15 in Toronto. Below are our top picks from this years show: Sproos Sproos promotes collagen as being a key component for the maintenance of healthy skin, gut and joints. They offer a variety of supplements and snacks targeted in these areas. For example, their Sproos Up Your Gut c [...]

How to Become a Sustainable Brand

We reviewed Euromonitor’s “How to become a sustainable brand” and pulled out the key points in bite-sized infographics outlining important trends and formulas you can integrate into building your organization’s sustainability strategy. Below are statistics provided by Euromonitor that show the importance of building a sustainable brand not only to consumers, but especially among industry profes [...]

Food Fight – An Overview to Alternative Proteins

Alternative proteins are hot as a summer BBQ grill! Consumer adoption of alternative protein continues to grow for a variety of reasons - health, environment and animal welfare. In Pearl’s 2019 Health & Wellness Study three-quarters (75%) of Canadians had either consumed or were interested in trying plant-based meat alternatives! Just under half of Canadians (43%) had consumed plant-based m [...]

Review: Tim Hortons Innovation Café

We tried Tim Hortons Innovation Café – here’s what we. thought Pearl visited the new Tim Hortons Innovation Café in Toronto this week with a group of 5 taste testers to try some of their new and innovative offerings. Store Environment & Experience Our overall restaurant experience was pleasant. While it was busy non-stop throughout the afternoon, the Tim Hortons staff kept the lines moving [...]

Cannabis 2.0 Product Innovation Opportunities

Deloitte estimates the Canadian market for edibles and alternative cannabis products to be worth C$2.7 billion annually. With the coming legalization of alternative cannabis products in Canada, it’s important for licensed producers and retailers to understand what consumers are interested in and their motivations. In this blog, we’ll explore the findings from Deloitte’s report Nurturing new gro [...]

2019-08-29T10:10:25+00:00 Innovation, Strategy|