With the continuing dynamic situation with COVID- 19 food and beverage buying behaviours are changing. See our Top 5 Insights here.
1.There is a decrease in brand loyalty as consumers try new brands due to the low stock environment.
2.Centre store sales are booming with quarantine orders in place, consumers move to shelf stable categories and brands which they continue to stock-up with more meals eaten at home.
3.Continued stock up behaviour with large format grocery, mass and club the “go to” retail formats.
4.Increased purchases of comfort, indulgence and entertainment much needed opportunities for enjoyment during difficult days of at home confinement.
5.Shift to online purchasing and click and collect as more consumers taking stay at home orders more seriously.
Source: IRI “COVID-19 and the Economy” March 2020