Home 2017-09-27T10:55:47+00:00


WHO WE ARE

Pearl is a brand strategy and innovation partner with a strong track record of providing clear recommendations that address diverse business and brand challenges.

LEARN MORE

WHAT WE DO

We design flexible and customizable approaches that address our client partner’s business and brand objectives to drive successful brand and innovation growth.

LEARN MORE

WHY WE ARE DIFFERENT

We invest the time to understand your market, customer and business. We look at every business and brand challenge with diverse and fresh perspectives.

LEARN MORE

THE LEADERSHIP

SUSAN WEAVER

SUSAN WEAVER

MANAGING DIRECTOR STRATEGY & INNOVATION

Susan has a strong passion for strategy and ideas and has a reputation for making things happen. Susan leads innovation at Pearl and is a Riva trained moderator, ICA trained facilitator and is trained in Business Design from Rotman School of Business.

Before starting Pearl Susan built her strategy and innovation expertise in sales, marketing and innovation roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s.

JOHN CHAN

JOHN CHAN

MANAGING DIRECTOR STRATEGY & INSIGHTS

John is a big picture thinker with a side order of analytics. He brings over 20 years of diverse business building experience from Tier 1 CPG companies in the areas of sales, marketing, innovation, insights and strategic planning.

John built his strategic acumen in his roles at Cadbury, Frito Lay and Kellogg’s by leveraging his unique ability to make complex issues simple. He is an experienced moderator and ethnographer.

Our diverse and talented team of insight, innovation and branding experts collaboratively help organizations discover new opportunities for growth.

OUR VALUES

SUSAN WEAVER

We are trusted partners empowered by you to create and innovate strategic solutions.

SUSAN WEAVER

We are accountable and take responsibility to provide the best solutions.

SUSAN WEAVER

We are empathetic to your business challenges having “walked in your shoes.”

SUSAN WEAVER

We are passionate about what we do and how we do it.

SUSAN WEAVER

We are always seeking new ways of doing things and have a growth mindset.

MEMBERS OF

SUBSCRIBE TO OUR NEWSLETTER

As a Pearl newsletter subscriber, you’ll be the first to receive our most
up-to-date thinking on strategy, innovation and insights designed to help you succeed.