Pearl Strategy has been an excellent partner in helping MOM Brands define the Canadian cereal space from a consumer perspective. Their marketing, consumer insights, frameworks and processes enable sound insight gathering, absorption and application back to the business. Among other projects we’ve conducted an online community to understand our consumer better and create/refine our brand strategy in Canada. Pearl’s leadership through the process was outstanding and our insights deliverable established our foundational brand positioning. I would recommend them as a solid strategic partner.

Pearl Strategy worked with Pulse Canada over a 2 year period to focus its messaging to food industry and consumers. Pearl Strategy conducted pulse industry workshops, consumer focus groups and interviews with R&D and marketing professionals with major food manufacturers. The process identified strategic strengths on which to focus future programming as well as shortcomings for the industry to address.Pearl Strategy’s food sector acumen, facilitation, interview skills, industry connections as well as their genuine interest in our industry’s potential made this project a tremendous success. The pulse industry is now moving forward to meet the opportunities identified with a clear sense of where to focus resources for the best return. Pulse Canada would recommend Pearl Strategy for any work that requires consumer and food industry insight.

Pearl Strategy was a great choice for the Mina Halal brand given their solid experience with ethnic consumers, combined with their strong marketing and innovation acumen.  Pearl’s strategic and consumer-centric approach enabled us to uncover key insights and identify business building opportunities throughout the consumer journey.  As a result, we were able to move quickly from insights to strategy to execution, where we optimized Mina’s communications plan and launch new items to drive growth.  I enjoyed working with the Pearl team and look forward to working with them again in the future.