Blog

2019 Canadians’ Perspectives on Health & Wellness – Infographic 2

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. The following is an infographic highlighting some of the key insights from our Canada-wide study. We hope that you’ll find some insight that will lead to growth opportunities for your business. Are you Playing to Win in Health & Wellness? If so let's talk. Contact us susanwea [...]

2019-03-18T12:38:20+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Part 1

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. This is [...]

2019-03-11T11:27:45+00:00 Health & Wellness|

“Go to Brands” for 2019 Health and Wellness

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. In the study we also asked them their "Go to Brands" for health and wellness by category. Here are some of the "Go to Brands" by category. Are you Playing to Win in Health & Wellness? If so let's talk. Contact Susan Weaver at: susanweaver@pearl-strategy.ca   Enter your N [...]

2019-03-14T09:24:24+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Infographic 1

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. The following is a sampling of insights from our Canada-wide study. This inforgraphic provides an introduction to our Health & Wellness in Canada study. We hope that you’ll find some insight that will lead to growth opportunities for your business. Are you Playing to Win in H [...]

2019-03-18T11:46:15+00:00 Health & Wellness|

CMA Insights – 5 Key Takeaways

Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights.   1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check. There are major differences when it comes to brand status, catego [...]

2019-03-18T11:33:49+00:00 Trends|

KraftHeinz Lost its Way. Why?

It's time we got back to the business of building brands.   After hearing that KraftHeinz stock lost 28% of its value, let’s hope that we’re done with deep cost cutting as the primary driver of value creation. Let’s get back to the business of building brands with great ideas and innovation. It’s obvious, many companies and big brands are under siege as a result of changing consumer prefer [...]

2019-02-26T10:59:02+00:00 Innovation|

Picking a Lane on Innovation

Canadian consumers are more willing than ever to try innovation. And more than ever, innovation has become a key driver of growth for companies. But where do you start on your journey? Having the right inputs and stimuli are critical to “picking your lane” on innovation. Its starts with identifying the right opportunities that can propel your organization to growth.   What is an Opportunit [...]

2019-02-01T11:30:04+00:00 Innovation|

Pearl’s Top 5 Trend Picks 2019

Mintel’s Global Trend report highlighted a number of interesting global consumer trends. Below we will review our top 5 picks, provide examples of products or services that are delivering well to these trends and complimentary insights from work we’ve done at Pearl.   Total Wellbeing   Consumers continue to evolve in their definitions of health and wellness. They are looking for new a [...]

2019-01-25T12:18:05+00:00 Trends|