We reviewed the top 2018 SIAL Innovation Grand Prize winners.
Roasted green pea snack
INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising
Kitchen & LOVE
Ready-To-Eat Vegan Meals
INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging
Cricket based protein bars.
INNOVATIVE QUALITIES: Recipe, Ingredients
While they all won for their respective innovative qualities listed above, we noticed that one theme was common across all of them: protein.
In our Health & Wellness in Canada study, High in Protein was the second ranked (tied with Low/No Sugar) most important food & beverage product feature, with 65% of Canadians saying it was important to them for their health. This was consistent across genders, generations, and regions.
Below is a snapshot of the top 5 most important healthy food & beverage product features to Canadians:
Additionally, when asked about a variety of food and beverage trends, we found a high openness to a number of alternative protein sources.
Overall, 85% were open to consuming plant-based protein, 62% open to sea-based protein, and while trial of insect protein was low, 32% were still open to consuming insect protein.
Interested in learning more about how you can leverage our health & wellness insights to create the next SIAL innovation Grand Prize Winner? Check out our blogs and infographics, or set up a complimentary session for your team to review the whole report!
Click here for more on our Health & Wellness in Canada Study