Pearl Strategy has been an excellent partner in helping MOM Brands define the Canadian cereal space from a consumer perspective. Their marketing, consumer insights, frameworks and processes enable sound insight gathering, absorption and application back to the business. Among other projects we’ve conducted an online community to understand our consumer better and create/refine our brand strategy in Canada. Pearl’s leadership through the process was outstanding and our insights deliverable established our foundational brand positioning. I would recommend them as a solid strategic partner.
Pearl Strategy worked with Pulse Canada over a 2 year period to focus its messaging to food industry and consumers. Pearl Strategy conducted pulse industry workshops, consumer focus groups and interviews with R&D and marketing professionals with major food manufacturers. The process identified strategic strengths on which to focus future programming as well as shortcomings for the industry to address.
Pearl Strategy’s food sector acumen, facilitation, interview skills, industry connections as well as their genuine interest in our industry’s potential made this project a tremendous success. The pulse industry is now moving forward to meet the opportunities identified with a clear sense of where to focus resources for the best return. Pulse Canada would recommend Pearl Strategy for any work that requires consumer and food industry insight.
In the development of new product innovation platforms, Pearl Strategy and Innovation Design helped us align our retail brand strategy with overarching business objectives, ensuring that our innovation and marketing investments would generate the highest returns and reinforce the corporate brand positioning. Pearl led the project through opportunity development, concept development, idea validation process and strategic recommendations.
This work helped the team navigate a new retail landscape and created a framework for prioritizing volume-driving initiatives. Their work helped establish a path for consumer-led product development to ensure our innovation is differentiated and meets customer and category needs. We were pleased with the client service and engagement in our business Pearl acting as an extension of our team. I look forward to working with them again in the future.
Working with Pearl was a pleasure as they brought a disciplined approach to uncovering consumer centric trends and insights, a strategic process and an integrated innovation plan that was new to the organization. Their experience in connecting consumer insights to platform opportunities was valuable in providing a roadmap to the innovation pipeline for the future. Not only did they lead the team in the process, they coached the team to replicate the process. I highly recommend them.
We recently worked with Pearl Strategy on an innovation and positioning project, which was an absolute pleasure. We initially came to Pearl with a business problem and purpose, to reignite an existing category, but with little direction on how to best involve the customer in testing the innovation and positioning areas to explore. Pearl brought a level of strategic leadership to the project and immediately recommended a workshop and online qualitative approach that worked within our tight timelines.
Throughout the workshop, Pearl helped us refine our innovation platforms and develop positioning areas with alignment from key stakeholders. The outcome was a clear consumer insight driven recommendation on how to proceed with specific innovations, recipes and positioning territories. Further to the planned outcome, the project identified a new framework for the team to use for future innovation work. Boston Pizza would highly recommend Pearl Strategy for any innovation or strategy work where consumer insights are integral.
Pearl Strategy is a trusted innovation research partner for our company as we focus on bringing the right consumer products to market for Canadians. Pearl’s strategic, consumer-centric approach enabled us to uncover key insights and opportunities that directly address our specific objectives, while their business perspective and experience gives us the assurance that they can work within our timelines and that they have our best interests in mind. That we are able to leverage Pearl for both concept development and validation allows us to move quickly and confidently in our rapidly changing market.
We could not have built our industry leading multicultural business without the great work of Pearl Strategy and Innovation Design. Throughout the research and strategy building process, the Pearl team truly acted as a fully engaged extension of our organization. They were keen on delving deep into the consumer mindset to find real actionable insights, while providing us with unparalleled client service.
Whether it was regarding the formulation of our strategic imperatives or helping us with our internal pitch to leadership, the team were there for us as true partners every step of the way. I look forward to seeing the culmination of more of Pearl’s great strategy work in the marketplace.
I highly recommend Pearl Strategy for any consumer-centric company interested in uncovering meaningful insights. The Pearl team not only confirmed high potential areas for our clients new product(s) and brand but also uncovered additional opportunities to incorporate in our creative strategy insights.
Their experience launching new products, and ability to connect human insights to business opportunities provided invaluable counsel & input from initial research brief to debrief.
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