PEARL STRATEGY AND INNOVATION DESIGN
Kate brings 6 years of consumer research experience with large CPG clients. Kate's best known for her passion for story-telling with data. With her quantitative research experience and academic background rooted in business strategy, Kate excels at looking beyond statistics and uncovering the "big picture". As a food and wine enthusiast she always brings a unique perspective to the table.
Donya brings over 16 years of consumer research experience. She is best known for her strategic acumen, creativity and innovative approaches to research design. Donya is an avid contributor to the research industry, with leadership roles as Director on the Research Agency Council at MRIA and Chair of ASTM E18.
John is a big picture thinker with a side order of analytics. He brings over 20 years of diverse business experience from Tier 1 CPG companies in the area of sales, marketing, innovation, insights and strategic planning.
John built his strategic acumen in his roles at Cadbury, Frito Lay and Kellogg's. He has the unique ability to make complex issues simple. John is an experienced moderator and ethnographer.
Susan has a strong passion for strategy and ideas and has a reputation for making things happen. She brings over 17 years of business experience across Tier 1 CPG companies in sales, marketing and innovation.
Susan honed her ability to create consumer connections and opportunity areas through her roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s. Susan is an experienced moderator, ethnographer and facilitator.