CMA Insights – 5 Key Takeaways

Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights.   1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check. There are major differences when it comes to brand status, catego [...]

2019-03-18T11:33:49+00:00 Trends|

Pearl’s Top 5 Trend Picks 2019

Mintel’s Global Trend report highlighted a number of interesting global consumer trends. Below we will review our top 5 picks, provide examples of products or services that are delivering well to these trends and complimentary insights from work we’ve done at Pearl.   Total Wellbeing   Consumers continue to evolve in their definitions of health and wellness. They are looking for new a [...]

2019-01-25T12:18:05+00:00 Trends|

What We’re Reading This Summer

We recently attended Rotman School of Management’s Lifelong Learning Conference and left with a pile of books we can’t wait to dig into. Four titles set to challenge our creativity, expand our views on innovation and help us understand the opportunity technology provides us.   Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough  Innovators Who Changed the World  by [...]

2019-01-27T11:42:57+00:00 Trends|

7 Emerging Food Trends

We asked consumers about 7 emerging food trends and here’s what they said. In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in Eng [...]

2019-01-27T11:43:13+00:00 Trends|

3 Standout Retail Trends

Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile devices [...]

2019-01-27T11:43:51+00:00 Trends|

What Do The 2018 SIAL Innovation Winners Have In Common?

We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won f [...]

2019-02-01T10:47:52+00:00 Innovation, Trends|

Pearl’s Top Trend Picks and How They Relate to Health & Wellness

TrendHunter Report highlighted a number of themes that aligned with findings from our Health & Wellness in Canada Study. Below we will review our top 5 picks for Health & Wellness related trends and discuss their fit with the Canadian consumer. 1. Wellness Cocktails In our health & wellness study we found that 70% of Canadians are looking to balance health and taste. By pairing spirit [...]

Pearl’s Top 6 “Must Know” Flavour Trends

Mintel recently published a report on the Top Flavour Trends in Foodservice for 2018. We picked our favourites to share with you. 1. Modern Mediterranean Middle Eastern cuisine is on the rise as consumers are becoming more familiar with their key flavours and ingredients such as dates, pistachio, and mint. 2. Not Too Sweet Bakery and dessert items are increasingly being paired with savo [...]

2019-01-27T11:45:12+00:00 Trends|