“Companies that ‘think’ they are doing well are more likely to be disrupted” We attended Trend Hunter’s Innovating Through Chaos webinar and summarized their 6 patterns of opportunity, which can be used to adapt and innovate in this time of chaos. The following examples illustrate how businesses have innovated through the current COVID-19 crisis. Acceleration – taking a little idea or experienc [...]
We attended Dynata’s Global Trend Webinar on April 2, 2020 to hear the latest findings in consumer attitudes and behaviour in response to the COVID-19 pandemic. Below are our key takeaways and implications: The Economy Consumer concerns for the economy are increasing, especially at the global level. The report shows they are worried twice as much for the global and domestic economy versus perso [...]
Wave 1: Hoarding. We are in the middle of Wave 1, (and perhaps starting Wave 2) which involves the hoarding of products and the abundance of needs from consumers driven by both fear and the reality of the crisis Wave 2: The “Almost” Normal. As the hoarding begins to abate (enough of the toilet paper stocking up, people!), grocery retail is beginning to emerge to a steady state wit [...]
With the continuing dynamic situation with COVID- 19 food and beverage buying behaviours are changing. See our Top 5 Insights here. 1.There is a decrease in brand loyalty as consumers try new brands due to the low stock environment. 2.Centre store sales are booming with quarantine orders in place, consumers move to shelf stable categories and brands which they continue to stock-up [...]
We’ve reviewed the Global Wellness Summit’s list of the Top 10 Future of Wellness Trends of 2020 and pulled out key insights along side findings from our 2020 Health & Wellness in Canada study. This is part 1 of our 3 part blog series exploring these trends. Focused Shift From Sleep To True Circadian Health We know sleep is important to Canadians as 84% said “Improve Sleep” is an important [...]
Euromonitor International’s Top 10 Consumer Trends for 2020 report forecasts ten trends that they expect to have a significant impact on the coming year. Below we pull out our Top 5 picks from their report and provide examples of products or services that further support their hypotheses. Inclusion For All – Disabilities in the spotlight Euromonitor International observed that brands are cateri [...]
We checked out the new Hershey’s Kitchen in downtown T.O. Here is our assessment: The Experience The store was bright, fun, and smelled delicious! The storefront was covered in giant cookie decals, which were hard to miss, and the inside featured a “Life is Sweet” burst of candy with the Hershey’s name. They made the process simple by labeling where to order and pay from the moment you walked i [...]
Trend Watching just released five emerging consumer trends for 2020. Below we call out our top 3 picks and provide examples of products and services that support their forecast. Green Pressure Consumers are moving from eco-status to eco-shame in 2020. Eco-consumption will become less about the status of opting in, and more about the shame of opting out. We already see evidence of this when it c [...]
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