Design Thinking, simply put, is a “human centered” methodology or approach to innovation. At its very core it is about developing empathy for the end user of a product or service so you understand them and designing a solution that will solve a problem. Anyone can do Design Thinking. Here is a 4 step process to get you started. Step 1: Explore This phase is all about getting to know your end [...]
Whether you are a small emerging company or a large organization with legacy brands, building a strategy is imperative to keep your business moving forward. At Pearl we think of Strategy as Choices + Capabilities. + Creativity Strategic Framework Choices At the heart of strategic planning lies the ability to surface issues and opportunities and to make good strategic choices for your organi [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behavio [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behavio [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitud [...]
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