Category: Innovation

TikTok is a short-form video hosting service that allows users to make homemade videos for others to see. It is a form of social media but has differences from others. Mostly the target ranges in age of 16 to 24 years old. TikTok can be a source of brand experience – the use of video… Continue reading The Rise and Rise of TikTok

Pearl recently attended the Fast Company Innovation Festival. Here are the insights. ChatGTP Data driven technology Using language Adaption real time Generation of personas Implications Amplifies the quality of responses and conversations. Getting to the point fast Using tech Asking the right questions Effectiveness Deep insight into human behaviour If you want insights, strategy or… Continue reading ChatGTP

Pearl recently attended the Fast Company Innovation Festival. Here are the insights. Health and Taste Happy Candy – a brand naturally flavoured. Low calories, plant based, fiber and low sugar. Tastes great. Protein and Energy BTR Nation – energy bars with plant protein, zero added sugar, and real ingredients. Energy is especially important for kids… Continue reading New Innovation Ideas

Trend hunter presented some interesting insights about Eco and Sustainability. Pearl is capturing the insights here. In Store Recycling Brands particularly in the cosmetics industry prioritizing recycling Consumers are increasingly becoming more conscious of climate crisis and waste Sustainable Subscriptions Brands are curating lifestyle boxes that are eco friendly but more sustainable Sustainable Packaging Grocery… Continue reading Eco and Sustainability Insights

Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here. Overall Brought up in an era of technological change has had a big impact on attitudes and behaviour. Coming of age, social media, has magnified the social, economic and political changes of our time. 4 FACTS ABOUT GEN Z Dissatisfaction… Continue reading 4 Facts About Gen Z Consumers & the Opportunities They Present for Brands

Pearl attended the Quirks research conference recently and here are our key takeaways. Growing your Research Network A lot of consolation on the supplier side, many large companies acquiring small companies, especially the non traditional types. The opportunity is to drive deeper relationships with your survey pool building on trust and transparency- that makes respondents… Continue reading Uncovering and Solving Gaps for Innovation

“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. – HBR, September 2018, Christensen, Hall, Dillon and Duncan   Jobs to be done sits at the intersection of human needs, external forces and category consumption. At Pearl, we will design a research activity guide with direct and projective techniques that… Continue reading Jobs To Be Done

Pearl’s Takeaways – New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number of interesting emerging areas of growth, and changing demographics that represent opportunities for organizations. Below you will find a summary of the opportunity areas and examples of products/services that are targeting these areas. Seniors or Ageing Population Many countries are… Continue reading Pearl’s Takeaways – New Era of Consumerism

Building a Successful Brand Strategy by Understanding Product Claims Consumers attitudes and behaviours are changing rapidly, much due to the COVID-19 pandemic.  More consumers are now shopping online, and with much more frequency, than prior to the pandemic. And they are using online data to access product benefits and attributes to make their brand choice.… Continue reading Building a Successful Brand Strategy by Understanding Product Claims