It's time we got back to the business of building brands. After hearing that KraftHeinz stock lost 28% of its value, let’s hope that we’re done with deep cost cutting as the primary driver of value creation. Let’s get back to the business of building brands with great ideas and innovation. It’s obvious, many companies and big brands are under siege as a result of changing consumer prefer [...]
Canadian consumers are more willing than ever to try innovation. And more than ever, innovation has become a key driver of growth for companies. But where do you start on your journey? Having the right inputs and stimuli are critical to “picking your lane” on innovation. Its starts with identifying the right opportunities that can propel your organization to growth. What is an Opportunit [...]
Pearl attended the CMA Cx event in Toronto on May 8th that focused on how to optimize the customer experience. We’d like to share our key takeaways. Key Takeaways Make customer experience the accountability of everyone in the organization Share a single view of the customer Align customer experience strategy with brand strategy Build strong customer connections through front line experiences Balan [...]
We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won f [...]
Increasingly, we are all coming to the realization that using historical methods is not working to generate new possibilities in this era of disruption. We hear our client partners when they say “we want new approaches or techniques to solve our business challenges.” We have found Design Thinking an effective approach that has had successful results for our client partners. Design Thinking, simply [...]
There is a lot of discussion about Business Design these days. Tech companies are leveraging it at staggering degrees. Agencies are adding Design as an approach to their capabilities. But what is Business Design? We find most organizations don’t really understand what it is and how it can help them. What is Business Design? Business Design is a human-centered approach to innovation. It applies t [...]
Pearl attended the 2017 Grocery Innovations Tradeshow in Toronto on October 23-24 to check out the new products entering the market. Below are Pearl’s top innovation themes and product picks from this year’s show. 1. Gut Health A number of products focused on improving gut health were seen around the tradeshow floor including: Kombucha teas, Kefir dips and overnight oats, Prebiotic turmeri [...]
Published: August 29, 2017 Pulse Canada is the national industry association that represents growers, processors and traders of pulse crops in Canada. The most common types of pulse crops are dried peas, beans, lentils and chickpeas. In 2011, Pulse Canada came to us with a business challenge. Pulse Canada wanted to diversify its sales beyond international markets by driving growth in the North [...]
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