Blog

Pearl’s Top 3 Picks from the 2018 Global Trends Study

Recently Euromonitor published a report on the Top Global Consumer Trends for 2018. We picked our favourites to share with you along with some implications for marketers. 1. Clean Lifers A new breed of consumers, particularly 20-29 year olds, are focused on clean living. They strive for simplicity and minimalist lifestyles. This is a generation that have been somewhat “coddled” by their paren [...]

2019-01-27T11:45:36-04:00 Trends|

Pearl’s Top Picks from Expo West 2018

Below are Pearl’s top themes and product picks from this year’s Natural Products Expo West Show which ran from March 7-11. 1. Dairy Free Meets Superfoods Dairy free alternatives continue to be popular but notice the trend to merge dairy free with superfood ingredients to bring the dairy aisle something quite different. Pearl's Top "Dairy Free Meets Superfoods" Picks at Expo West 2018: Mc [...]

Use Design Thinking and Solve Your Toughest Business Challenges

Increasingly, we are all coming to the realization that using historical methods is not working to generate new possibilities in this era of disruption. We hear our client partners when they say “we want new approaches or techniques to solve our business challenges.” We have found Design Thinking an effective approach that has had successful results for our client partners. Design Thinking, simply [...]

Health & Wellness in Canada: Part 3

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behavio [...]

Health & Wellness in Canada: Part 2

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behavio [...]

Health & Wellness in Canada: Part 1

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitud [...]

What is Business Design About Anyway?

There is a lot of discussion about Business Design these days. Tech companies are leveraging it at staggering degrees. Agencies are adding Design as an approach to their capabilities. But what is Business Design? We find most organizations don’t really understand what it is and how it can help them. What is Business Design? Business Design is a human-centered approach to innovation. It applies t [...]

Pearl’s Top 3 “Must Know” Flavour Forecast Trends

Pearl attended the McCormick's Flavour Forecast Presentation at the GIC show to learn about the top trends and ingredients shaping the future of flavour Below are Pearl’s Top Three "Must-Know" Trends. Click here to read the full report from McCormick. 1. Rise & Shine and Global Tastes Breakfast bowls of all varieties are on the rise. They allow consumers to combine a mix of tasty flavours a [...]

2019-01-27T12:27:15-04:00 Trends|