Blog

What We’re Reading This Summer

We recently attended Rotman School of Management’s Lifelong Learning Conference and left with a pile of books we can’t wait to dig into. Four titles set to challenge our creativity, expand our views on innovation and help us understand the opportunity technology provides us.   Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough  Innovators Who Changed the World  by [...]

2019-01-27T11:42:57+00:00 Trends|

7 Emerging Food Trends

We asked consumers about 7 emerging food trends and here’s what they said. In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in Eng [...]

2019-01-27T11:43:13+00:00 Trends|

How to Become an Intrapreneur

There is lots of talk about entrepreneurship these days, yet what about intrapreneurship? There are lots of large organizations with legacy brands that are currently at a crossroads. Add value to your organization by using principles of entrepreneurialism and make a big impact inside your very own company. An intrapreneur is someone who has an entrepreneurial streak in his or her DNA, but choose [...]

2019-01-27T11:43:29+00:00 Strategy|

3 Standout Retail Trends

Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile devices [...]

2019-01-27T11:43:51+00:00 Trends|

7 Steps to Creating a Great Customer Experience

Pearl attended the CMA Cx event in Toronto on May 8th that focused on how to optimize the customer experience. We’d like to share our key takeaways. Key Takeaways Make customer experience the accountability of everyone in the organization Share a single view of the customer Align customer experience strategy with brand strategy Build strong customer connections through front line experiences Balan [...]

What Do The 2018 SIAL Innovation Winners Have In Common?

We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won f [...]

2019-02-01T10:47:52+00:00 Innovation, Trends|

Pearl’s Top Trend Picks and How They Relate to Health & Wellness

TrendHunter Report highlighted a number of themes that aligned with findings from our Health & Wellness in Canada Study. Below we will review our top 5 picks for Health & Wellness related trends and discuss their fit with the Canadian consumer. 1. Wellness Cocktails In our health & wellness study we found that 70% of Canadians are looking to balance health and taste. By pairing spirit [...]

Pearl’s Top 6 “Must Know” Flavour Trends

Mintel recently published a report on the Top Flavour Trends in Foodservice for 2018. We picked our favourites to share with you. 1. Modern Mediterranean Middle Eastern cuisine is on the rise as consumers are becoming more familiar with their key flavours and ingredients such as dates, pistachio, and mint. 2. Not Too Sweet Bakery and dessert items are increasingly being paired with savo [...]

2019-01-27T11:45:12+00:00 Trends|