TikTok is a short-form video hosting service that allows users to make homemade videos for others to see. It is a form of social media but has differences from others. Mostly the target ranges in age of 16 to 24 years old. TikTok can be a source of brand experience – the use of video is powerful. Not traditional and allows for customization. It is a major influencer for youth. Technology is a s [...]
Pearl recently attended the Fast Company Innovation Festival. Here are the insights. ChatGTP Data driven technology Using language Adaption real time Generation of personas Implications Amplifies the quality of responses and conversations. Getting to the point fast Using tech Asking the right questions Effectiveness Deep insight into human behaviour If you want insights, strategy or innovation [...]
Pearl recently attended the Fast Company Innovation Festival. Here are the insights. Health and Taste Happy Candy – a brand naturally flavoured. Low calories, plant based, fiber and low sugar. Tastes great. Protein and Energy BTR Nation - energy bars with plant protein, zero added sugar, and real ingredients. Energy is especially important for kids who are working out. Salty snacks - healthy Ca [...]
Trend hunter presented some interesting insights about Eco and Sustainability. Pearl is capturing the insights here. In Store Recycling Brands particularly in the cosmetics industry prioritizing recycling Consumers are increasingly becoming more conscious of climate crisis and waste Sustainable Subscriptions Brands are curating lifestyle boxes that are eco friendly but more sustainable Sustaina [...]
Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here. Overall Brought up in an era of technological change has had a big impact on attitudes and behaviour. Coming of age, social media, has magnified the social, economic and political changes of our time. 4 FACTS ABOUT GEN Z Dissatisfaction with the Present Some dissatisfaction with the impact of COVID [...]
Pearl attended the Quirks research conference recently and here are our key takeaways. Growing your Research Network A lot of consolation on the supplier side, many large companies acquiring small companies, especially the non traditional types. The opportunity is to drive deeper relationships with your survey pool building on trust and transparency- that makes respondents more comfortable shar [...]
“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. - HBR, September 2018, Christensen, Hall, Dillon and Duncan Jobs to be done sits at the intersection of human needs, external forces and category consumption. At Pearl, we will design a research activity guide with direct and projective techniques that will capture these three insight territorie [...]
Pearl’s Takeaways - New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number of interesting emerging areas of growth, and changing demographics that represent opportunities for organizations. Below you will find a summary of the opportunity areas and examples of products/services that are targeting these areas. Seniors or Ageing Population Many countries are facing an agein [...]
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