We attended Dynata’s Global Trend Webinar on April 2, 2020 to hear the latest findings in consumer attitudes and behaviour in response to the COVID-19 pandemic. Below are our key takeaways and implications: The Economy Consumer concerns for the economy are increasing, especially at the global level. The report shows they are worried twice as much for the global and domestic economy versus perso [...]
Wave 1: Hoarding. We are in the middle of Wave 1, (and perhaps starting Wave 2) which involves the hoarding of products and the abundance of needs from consumers driven by both fear and the reality of the crisis Wave 2: The “Almost” Normal. As the hoarding begins to abate (enough of the toilet paper stocking up, people!), grocery retail is beginning to emerge to a steady state wit [...]
With the continuing dynamic situation with COVID- 19 food and beverage buying behaviours are changing. See our Top 5 Insights here. 1.There is a decrease in brand loyalty as consumers try new brands due to the low stock environment. 2.Centre store sales are booming with quarantine orders in place, consumers move to shelf stable categories and brands which they continue to stock-up [...]
We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. In the study we also asked them their “Go to Food Brands” for health and wellness. Here are some of the “Go to Food Brands” . Are you Playing to Win in Health & Wellness? If so let’s talk. Contact Susan Weaver at: susanweaver@pearl-strategy.ca SIGN UP FOR THE 2020 CANADIAN HE [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. SIGN UP FOR THE 202 [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food and beverages. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. This is the 2nd of a [...]
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. SIGN UP FOR THE 202 [...]
Pearl attended The CBD Insights conference Feb 27th hosted by Food & Consumer Products of Canada, and here are our key takeaways. We hope you will find some valuable insights to help grow your business. 1. The Market will explode The global CBD market is expected to grow from $1.5 billion dollars to $17.3 billion dollars by 2026 In Canada the CBD market is estimated at $50 million dollars b [...]
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