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So far pearlstrategy has created 62 blog entries.

3 Standout Retail Trends

Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile devices [...]

2019-01-27T11:43:51+00:00 Trends|

7 Steps to Creating a Great Customer Experience

Pearl attended the CMA Cx event in Toronto on May 8th that focused on how to optimize the customer experience. We’d like to share our key takeaways. Key Takeaways Make customer experience the accountability of everyone in the organization Share a single view of the customer Align customer experience strategy with brand strategy Build strong customer connections through front line experiences Balan [...]

What Do The 2018 SIAL Innovation Winners Have In Common?

We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won f [...]

2019-02-01T10:47:52+00:00 Innovation, Trends|

Pearl’s Top Trend Picks and How They Relate to Health & Wellness

TrendHunter Report highlighted a number of themes that aligned with findings from our Health & Wellness in Canada Study. Below we will review our top 5 picks for Health & Wellness related trends and discuss their fit with the Canadian consumer. 1. Wellness Cocktails In our health & wellness study we found that 70% of Canadians are looking to balance health and taste. By pairing spirit [...]

Pearl’s Top 6 “Must Know” Flavour Trends

Mintel recently published a report on the Top Flavour Trends in Foodservice for 2018. We picked our favourites to share with you. 1. Modern Mediterranean Middle Eastern cuisine is on the rise as consumers are becoming more familiar with their key flavours and ingredients such as dates, pistachio, and mint. 2. Not Too Sweet Bakery and dessert items are increasingly being paired with savo [...]

2019-01-27T11:45:12+00:00 Trends|

Strategy = Choices + Capabilities + Creativity

Whether you are a small emerging company or a large organization with legacy brands, building a strategy is imperative to keep your business moving forward. At Pearl we think of Strategy as Choices + Capabilities. + Creativity Strategic Framework Choices At the heart of strategic planning lies the ability to surface issues and opportunities and to make good strategic choices for your organi [...]

2019-01-28T10:08:51+00:00 Resources, Strategy|

Pearl’s Top 3 Picks from the 2018 Global Trends Study

Recently Euromonitor published a report on the Top Global Consumer Trends for 2018. We picked our favourites to share with you along with some implications for marketers. 1. Clean Lifers A new breed of consumers, particularly 20-29 year olds, are focused on clean living. They strive for simplicity and minimalist lifestyles. This is a generation that have been somewhat “coddled” by their paren [...]

2019-01-27T11:45:36+00:00 Trends|

Pearl’s Top Picks from Expo West 2018

Below are Pearl’s top themes and product picks from this year’s Natural Products Expo West Show which ran from March 7-11. 1. Dairy Free Meets Superfoods Dairy free alternatives continue to be popular but notice the trend to merge dairy free with superfood ingredients to bring the dairy aisle something quite different. Pearl's Top "Dairy Free Meets Superfoods" Picks at Expo West 2018: Mc [...]