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So far pearlstrategy has created 89 blog entries.

Pearl’s Top 5 Key Takeaways from the CBD Insights Conference

Pearl attended The CBD Insights conference Feb 27th hosted by Food & Consumer Products of Canada, and here are our key takeaways. We hope you will find some valuable insights to help grow your business. 1. The Market will explode The global CBD market is expected to grow from $1.5 billion dollars to $17.3 billion dollars by 2026 In Canada the CBD market is estimated at $50 million dollars b [...]

2020 Canadians Perspectives on Health & Wellness – Part 1

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. SIGN UP FOR THE 4-P [...]

2020-03-04T11:29:15+00:00 Health & Wellness|

Pearl’s “Take” on Future Wellness Trends

We’ve reviewed the Global Wellness Summit’s list of the Top 10 Future of Wellness Trends of 2020 and pulled out key insights along side findings from our 2020 Health & Wellness in Canada study. This is part 1 of our 3 part blog series exploring these trends. Focused Shift From Sleep To True Circadian Health We know sleep is important to Canadians as 84% said “Improve Sleep” is an important [...]

Our Top 5 Picks- from Euromonitor’s Consumer Trends Report

Euromonitor International’s Top 10 Consumer Trends for 2020 report forecasts ten trends that they expect to have a significant impact on the coming year. Below we pull out our Top 5 picks from their report and provide examples of products or services that further support their hypotheses. Inclusion For All – Disabilities in the spotlight Euromonitor International observed that brands are cateri [...]

Pearl’s POV on Hershey’s Kitchen

We checked out the new Hershey’s Kitchen in downtown T.O. Here is our assessment: The Experience The store was bright, fun, and smelled delicious! The storefront was covered in giant cookie decals, which were hard to miss, and the inside featured a “Life is Sweet” burst of candy with the Hershey’s name. They made the process simple by labeling where to order and pay from the moment you walked i [...]

2019-12-10T10:37:55+00:00 Innovation, Strategy, Trends|

Pearl’s Top 3 Picks: Consumer Trends for 2020

Trend Watching just released five emerging consumer trends for 2020. Below we call out our top 3 picks and provide examples of products and services that support their forecast. Green Pressure Consumers are moving from eco-status to eco-shame in 2020. Eco-consumption will become less about the status of opting in, and more about the shame of opting out. We already see evidence of this when it c [...]

2019-12-05T23:43:12+00:00 Innovation, Strategy, Trends|

Pearl’s Top 3 Picks- Megatrends

Euromonitor International’s 2019 Megatrends report focused on eight trends that will have significant impact on a wide range of industries. Below we will drill down on our top 3 picks and provide examples of products or services that are on target with these trends. Healthy Living The study reports that consumers are demonstrating a more holistic approach to wellness, encompassing physical, spi [...]

2019-11-25T22:43:54+00:00 Innovation, Strategy|

Carlo’s Bake Shop Vending Machine in Toronto

Pearl checked out the Carlo’s Bake Shop vending machine in Toronto! Here is our assessment. Slices from Carlo’s Bake Shop “ATM” around Toronto have been in high demand since their launch last week – most machines selling out by 2pm everyday! We were lucky enough to stop by during a quiet time and check out the machine and pick up a slice of our own to try. We were disappointed to see the beauti [...]

2019-11-13T10:04:25+00:00 Innovation, Strategy|