pearlstrategy

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So far pearlstrategy has created 47 blog entries.

2019 Canadians’ Perspectives on Health & Wellness – Part 3

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food, beverages and OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and attitudes. This is the 3rd [...]

2019-04-16T08:22:37+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Infographic 3

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. Download the 3rd and final infographic of the Health and Wellness in Canada series. We asked Canadian consumers about their approaches to eating and diets, sources of information and technology use. Are you Playing to Win in Health & Wellness? If so let's talk. Contact us sus [...]

2019-04-01T22:09:50+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Part 2

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. This is [...]

2019-03-27T02:03:55+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Infographic 2

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. The following is an infographic highlighting some of the key insights from our Canada-wide study. We hope that you’ll find some insight that will lead to growth opportunities for your business. Are you Playing to Win in Health & Wellness? If so let's talk. Contact us susanwea [...]

2019-03-18T12:38:20+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Part 1

In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours. This is [...]

2019-03-11T11:27:45+00:00 Health & Wellness|

“Go to Brands” for 2019 Health and Wellness

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. In the study we also asked them their "Go to Brands" for health and wellness by category. Here are some of the "Go to Brands" by category. Are you Playing to Win in Health & Wellness? If so let's talk. Contact Susan Weaver at: susanweaver@pearl-strategy.ca   Enter your N [...]

2019-03-14T09:24:24+00:00 Health & Wellness|

2019 Canadians’ Perspectives on Health & Wellness – Infographic 1

We surveyed 1000 Canadians across the country to understand their attitudes and behaviours on health & wellness. The following is a sampling of insights from our Canada-wide study. This inforgraphic provides an introduction to our Health & Wellness in Canada study. We hope that you’ll find some insight that will lead to growth opportunities for your business. Are you Playing to Win in H [...]

2019-03-18T11:46:15+00:00 Health & Wellness|

CMA Insights – 5 Key Takeaways

Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights.   1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check. There are major differences when it comes to brand status, catego [...]

2019-03-18T11:33:49+00:00 Trends|