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Health & Wellness in Canada – Part 3

Group Of Mature Men And Women In Class At Outdoor Yoga Retreat

What role does technology play in Canadians’ health and wellness lifestyle?

Health & Wellness in Canada – Part 2

Part 2 of our health and wellness deep dive explores products, services, and changes in food consumption.

Health & Wellness in Canada – Part 1

Fitness background with bottle of water, apple, dumbbells and sport shoes on wooden table

This infographic explores Canadians’ top goals and priorities for health and wellness.

Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Last Minute Holiday Email Campaign Mastery

New email notification concept for business e-mail communication and digital marketing. Inbox, receiving electronic message alert. Business people, email in virtual screen. Internet technology.

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery

How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

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Pearl recently attended a webinar from Trend Hunter on how to innovate in an era of AI. Here is our take. Overall AI represents a significant and transformative shift in our lives and work, evoking a range of emotions from fear to excitement. We should adopt a readiness mindset and explore the benefits it can… Continue reading How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

Pearl Innovation and Strategy Design – Take on AI Trends

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Pearl recently reviewed Trendhunter trends on AI and here is our take. AI Support Trend – Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset and can deliver instant answers to any related question to any number of customers at a time. This… Continue reading Pearl Innovation and Strategy Design – Take on AI Trends

Holiday Shopping – Price Wars

Man holding shopping bags with presents on the street

Pearl Strategy and Innovation Design recently reviewed this research and here is our take. Holiday Shopping is now here. Overall While inflation may be easing up, shoppers are not feeling out of the woods quite yet. According to research firm Numerator, half of consumers expect inflation or a potential economic slowdown to impact their 2023… Continue reading Holiday Shopping – Price Wars

Mintel Global Food and Drink Trends 2024

Happy friends lunching healthy food in brunch bar restaurant - Young people having fun eating and drinking smoothies fresh fruits in vintage bar - Health trends lifestyle concept

Pearl recently reviewed the Mintel Global Food and Drink Trends 2024 report and here are our insights. 1)   Trust the Process Consumers value processed foods for tradition, health, and naturalness (e.g., stone-ground flour, cold-pressed oil). Clear communication on packaging and labels becomes crucial for informed choices. Brands should highlight processing benefits (nutrition, sustainability) and actively… Continue reading Mintel Global Food and Drink Trends 2024

Wellness Pragmatists – Pearl’s Take on Mintel Trends

Pearl reviewed the recent Mintel Trends on Wellness Pragmatists. Here is our take. The overall picture and brands that are performing well. Overall Consumers and Customers are looking for solutions that provide physical and mental health benefits. They want products that work faster and integrate into their current routines. Using AI or Data collection can… Continue reading Wellness Pragmatists – Pearl’s Take on Mintel Trends