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So far pearlstrategy has created 58 blog entries.

Food Fight – An Overview to Alternative Proteins

Alternative proteins are hot as a summer BBQ grill! Consumer adoption of alternative protein continues to grow for a variety of reasons - health, environment and animal welfare. In Pearl’s 2019 Health & Wellness Study three-quarters (75%) of Canadians had either consumed or were interested in trying plant-based meat alternatives! Just under half of Canadians (43%) had consumed plant-based m [...]

Review: Tim Hortons Innovation Café

We tried Tim Hortons Innovation Café – here’s what we. thought Pearl visited the new Tim Hortons Innovation Café in Toronto this week with a group of 5 taste testers to try some of their new and innovative offerings. Store Environment & Experience Our overall restaurant experience was pleasant. While it was busy non-stop throughout the afternoon, the Tim Hortons staff kept the lines moving [...]

Cannabis 2.0 Product Innovation Opportunities

Deloitte estimates the Canadian market for edibles and alternative cannabis products to be worth C$2.7 billion annually. With the coming legalization of alternative cannabis products in Canada, it’s important for licensed producers and retailers to understand what consumers are interested in and their motivations. In this blog, we’ll explore the findings from Deloitte’s report Nurturing new gro [...]

2019-08-29T10:10:25+00:00 Innovation, Strategy|

Fun and Innovative Food Trends

Pearl went to the Canadian National Exhibition (CNE) in Toronto and tried some of the fun and innovative food trends. Here’s what our group of 4 taste testers thought: Pickles The use of pickles was an unexpected trend we could get on board with! We tried the two most unique menu items featuring pickles: pickled pizza and pickle lemonade. The pickled pizza was a homerun for 3 out of 4 of our ta [...]

Pearl’s Top Picks from Mintel’s Consumer Trends study

We reviewed Mintel’s 2019 Global Consumer Trends and here are the most interesting and relevant key takeaways: Total Wellbeing Consumers around the globe are looking for personalized products that are able to adapt to their body’s changing needs and can help them focus on their wellness in a holistic manner. Mintel shared that 38% of US skincare buyers would be interested in trying probiotics a [...]

2019-08-27T09:12:42+00:00 Innovation, Strategy|

National Cannabis Study Q2 2019 StatsCan Survey

We reviewed Statistic Canada's legalization results from the National Cannabis Survey and distilled down the Q2 2019 key takeaways and compared to Q1 where applicable. If you're playing to win in cannabis, contact Susan Weaver at susanweaver@pearl-strategy.com Sign up for the Q2 Cannabis infographic below: * indicates required Email Address * First Name Last Name [...]

2019-08-20T20:48:11+00:00 Health & Wellness|

Why You Shouldn’t Invite Consumers to a Focus Group

If you want to know your target consumers, don’t invite them to a focus group. If you want to feel empathy for your target consumers, don’t invite them to a focus group. If you want to tell a story about your target consumers, don’t invite them to a focus group. Why not? They are going to an unfamiliar place to hang out with people they don’t know. They might get to speak for 15 minutes each … [...]

2019-08-19T23:32:12+00:00 Innovation, Strategy|

Health & Wellness Packaged Foods Trends

We reviewed Euromonitor’s Top 3 Health & Wellness Packaged Food Trends and deep dived into three key areas: Free from growth driven by healthy appetites Free from has moved beyond intolerances to a broader health-conscious consumer. Free from foods have a growing perception of being healthier and more natural. These perceptions paired with the increased demand in meat-alternatives due to en [...]

2019-08-15T20:58:48+00:00 Innovation, Strategy|