We asked consumers about 7 emerging food trends and here’s what they said.
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and attitudes.
In this blog, we’ll explore reaction to food trends among different age cohorts.
Overall Canadians are most open to Plant-Based Protein and Dairy Alternatives, followed by Turmeric Spiced Food & Beverages. About half of Canadians have or would consumer Sea-Based Protein products or Fermented Products.
Trends by Cohort
Plant-based proteins are on trend with all age cohorts with Millennials leading the way with 86% stating they would consume again/consider trying.
Plant-based dairy is another trend that all cohorts responded positively to. In this situation, Gen X are ahead of the pack with 78% saying they would consume again/consider trying.
Tumeric spiced food & beverages are a large scale trend that appealed equally among all age cohorts. 74% of Millennials, 72% of Gen X and 70% of Boomers all would consume again/consider trying.
There were some food trends that were less appealing overall, but did resonate stronger with the Millennial cohort.
Sea based protein – 65% of Millennials would consume again/consider trying.
Fermented products, which have been touted for their gut health benefits,64% of Millennials would consume again/consider trying.
Cannabis oil infused foods, 49% of Millennials would consume again/consider trying.
Insect Protein,40% of Millennials would consume again/consider trying.