4 Facts About Gen Z Consumers & the Opportunities They Present for Brands

Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here.

Overall

Brought up in an era of technological change has had a big impact on attitudes and behaviour. Coming of age, social media, has magnified the social, economic and political changes of our time.

4 FACTS ABOUT GEN Z

Dissatisfaction with the Present

Some dissatisfaction with the impact of COVID, missing out -54% agree with this statement
Many think their life is not where it should be
Overall disappointment with their lives – 64% agree with this statement

Opportunity

Acknowledge disappointment and encourage sense of resilience to build a better future

Seeking a responsible financial future

Desire for an aptitude for saving money
Parents have contributed to their skills and desire for this
Uncertain economics creating some ambiguity for this target

Opportunity

Tap into need for financial security, provide facts that help their anxiety about the economy

Mental health is a top priority

Taking care of mental health and reducing anxiety a top concern -42% agree with this statement
Openness to talking about mental health and well being
Self care focus

Opportunity