who we are
MISSION VISION VALUES
Our diverse and talented team of insight, innovation and strategy experts collaboratively identify new opportunities for growth.
Origin Story
- We are trusted partners empowered to create and innovate strategic solutions for meaningful business growth.
- We are accountable, transparent, and take responsibility for project outcomes.
- We are empathetic to your business challenges, having “walked in your shoes.
- We are passionate about what we do and meticulous in how we do it.
- We strive for a state of perpetual learning driven by a growth mindset.
Professional Associations
Members of the Canadian Marketing Association
Member of Qualitative Research Consultants Association
Member of Insight
Association
Member of Green
Book Events
Team Members
Susan Weaver
Managing Director Strategy
& Innovation
With a strong passion for strategy and ideas, Susan has a reputation for making things happen. Sheleads innovation at Pearl, is a Riva trained moderator, ICA trained facilitator and is trained in Business Design from Rotman School of Business.
Before starting Pearl Susan honed her strategy and innovation skills in sales, marketing and innovation roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s.
Before starting Pearl Susan honed her strategy and innovation skills in sales, marketing and innovation roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s.
John Chan
Managing Director Strategy
& Insights
John is a big-picture thinker with a side order of analytics. His decades of experience include sales, marketing, innovation, and strategic planning at several Tier 1 CPG companies. He has a knack for making complex issues simple and is an experienced moderator and ethnographer.
John honed his strategic acumen in roles at Cadbury, Frito Lay and Kellogg’s.
John honed his strategic acumen in roles at Cadbury, Frito Lay and Kellogg’s.